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From the Trenches to Today's Frontline: The Purple Poppy Story

Murphy's Army is calling on the public to wear purple poppies this Remembrance season to honour animals who served alongside humans in wartime and those who still serve today. The volunteer-run charity's campaign raises funds for groups including Bransby Horses and Service Dogs UK.

From the Trenches to Today's Frontline: The Purple Poppy Story
Jenny Prowse

Jenny Prowse

Date
November 5, 2025
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2 Min
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From the Trenches to Today's Frontline: The Purple Poppy Story

As the nation prepares to mark Remembrance this November, one volunteer-run charity is ensuring that the bravery and sacrifice of animals in service are not forgotten.

Murphy's Army, the organisation behind their official Purple Poppy Campaign, is calling on the public to wear their purple poppies proudly to remember the animals who served alongside humans in times of war and those who continue to serve today.

From the horses who carried soldiers into battle, to the messenger pigeons who flew through enemy fire, and the dogs who search, protect and comfort on modern frontlines, animals have shown unwavering courage, loyalty and service.

"The purple poppy is a symbol of compassion, respect and remembrance," said a spokesperson for Murphy's Army. "It honours the animals who gave their strength, loyalty and lives in service, and those who continue to stand faithfully beside us today."

Entirely volunteer-run, Murphy's Army raises awareness and funds each year through the sale of its official purple poppy merchandise, with proceeds supporting carefully chosen animal charities. This year's beneficiaries are Bransby Horses, Service Dogs UK, and Tired Paws Foundation all organisations dedicated to the welfare of animals who serve or have served humans.

The campaign began in memory of Murphy, a beloved husky who inspired the charity's formation. Today, the movement has grown nationwide, with supporters proudly wearing purple and sharing stories of the animals who gave so much, yet so often went unrecognised.

"From the mud of the Somme to the modern streets of Britain, animals have stood shoulder to shoulder with humans," the spokesperson added. "By wearing a purple poppy, you're helping to ensure their contributions are remembered too."

Official Murphy's Army purple poppies and related merchandise are available now at theyalsoserved.org, with every purchase supporting the campaign's work and its animal beneficiaries.

For more information, visit theyalsoserved.org or follow Murphy's Army Purple Poppy Campaign on Facebook, X, and Instagram.

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