Eddie waited for 247 days. One post changed his life.

Eddie is a Lurcher, sociable with people but a little uncertain around other dogs, who needed a home of his own: adult-only, no other pets, and a family prepared to give him time to settle. It is not an unusual set of requirements in rescue circles, yet it is often enough to mean a longer wait than most. In Eddie's case, that wait came to two hundred and forty-seven days.

For more than forty of those days, the Danaher team posted Eddie's photograph and story on TikTok, once each morning, without missing a single one. Not one of those posts led to so much as an enquiry. Anyone who has sat at a desk composing yet another caption for a dog nobody seems to notice will recognise the particular kind of tiredness that brings, the sense of doing everything right and still hearing nothing back.

Then, rather unexpectedly, thanks to Danaher rescue listing their animals on PetDatabase.com Eddie's story found a different audience. A pet marked as available for adoption on Pet Database is not simply listed and left to be found. Many pets are actively advertised by Pet Database, put in front of more people than rescues can reach alone. Eddie's profile was pulled into that promotion, and within the week an enquiry arrived. His new owner had come across him not on TikTok, but while browsing the Pet Database website itself, already certain they wanted to adopt and simply looking for the right dog. Not long afterwards, Eddie had a family of his own.

Eddie's new owner, Andrew, has kept in touch with the rescue ever since, sending the kind of update every team hopes for and few get to read as often as they would like.

It would be unfair to suggest that Danaher's social media failed Eddie, and that Pet Database simply succeeded where TikTok did not. Forty days of daily posting is more devotion than most causes receive in a year, and it deserves recognition as such. What changed, rather, was the audience, and the effort spent reaching it. Pet Database actively advertised him: pulling his profile into its own social promotion and putting him in front of more people, giving him a higher chance to be spotted. Social media builds awareness. Active advertising helps reach the right audience. Few rescues have the luxury of choosing between the two, nor should they need to. Eddie's story suggests the two work best run side by side.

For rescues, Pet Database makes checking chips, registering and transferring them, and advertising dogs for adoption free of charge.

Rescues can list their dogs, free, at www.petdatabase.com, and wait a little less than Eddie did for someone to notice.

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Reach, in numbers

Many pets listed as available for adoption on Pet Database are actively advertised, not simply filed and hoped upon, and it is the difference between a dog waiting another month and a dog going home this week.

• 9,326 adoption enquiries sent via Pet Database so far in 2026
• 4.2m+ Facebook and Instagram adoption post impressions in 2026
• 702k+ views on the adoption section of PetDatabase.com
• 600+ rescues already using the platform

"We have received more than 20 enquiries, which has been fantastic." — Danaher Animal Home, RSPCA

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Eddie, at home

"Eddie being Eddie!! He has settled in really well, and we all adore him. He's a bit of a food monster at the moment, Andrew turned his back for a second and lost half a sausage roll he was having for his lunch!! He seems to be enjoying himself running and dashing around in one door out of the other and follows Andrew everywhere, like where you going what you doing, I'm coming!! Will send more updates soon. Eddie sends his love."

— Update from Eddie's new home

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