UK dog owners spend £57bn on pampering their pets every year


An online services marketplace has revealed that UK pet owners spend £57 billion on their dogs every year, excluding pet food and medical costs. On average, pet owners spend more than £3k a year on dog walking services, grooming, training and pet sitting, which amounts to more than 10% of the average UK salary.


An online local services marketplace has revealed that UK pet owners spend a total of £57 billion on their pets every year, excluding food and medical costs.

Bark.com has analysed its internal data and discovered that on average a UK pet owner spends £3,304.12 on dog walking, training, pet sitting and grooming every year.

There are 66.5 million people in the UK and 26% own a dog*, meaning that 17 million people in the UK are dog owners. With the average salary in the UK being £27,271 per annum**, it works out that on average UK pet owners spend 12.11% of their salaries on these services every year.


Members of the public can see the cheapest places for these services here: https://www.bark.com/blog/do-you-have-a-pampered-pooch-uk-dog-owners-spend-57bn-on-their-pets-every-year/


On average, pet owners spend £2,702.40 on dog walking, £273.28 on grooming their dogs, £328.44 on pet sitting and £594 on dog training***. Dog training is the second most popular searched for service on Bark.com’s website.


Prices differ depending on location. Dog walking is the most expensive in London at £12.32 an hour, with Wales coming in cheapest at £10.19 an hour.

London is also the most expensive for pet sitting, with an average day cost of £27.61, closely followed by the South West at £23.23 per day. The cheapest place for pet sitting in the UK is the North East at £19.08 per day.


The South East is the most expensive for dog grooming, with an average cost of £38.60 and the cheapest is Wales again at £15 per session.

London is the most expensive region for dog training with an average cost of £109 per class, whereas the North East is cheapest at £74.


Bark.com is the UK’s biggest, and fastest-growing, online local services marketplace, where members of the public can find and connect with local service professionals. Service sectors include; catering, photography, DJs, plumbing, personal training, cleaning and counselling, as well as an array of other professions. Bark.com’s goal is to revolutionise how people find and sell local services online.


Kai Feller, co-founder of Bark.com, said, “Pet services are extremely popular on our site. There’s always a lot of traffic around the services, which shows just how much this country loves their dogs!


“It’s quite surprising when you see the percentage of the average salary that is spent on pet services, but this is also dependant on location and salary, so you might spend less or even more than the national average dog owner.”


* https://www.statista.com/statistics/308229/estimated-pet-population-in-the-united-kingdom-uk/

** https://www.lsbf.org.uk/blog/news/education-careers/ons-figures-reveal-average-pay-jobs-in-uk/109969

***Internal Bark.com data:

Based on 1-hour for five days a week throughout the year

Based on eight times per year

Based on 14 days holiday

Based on six 1-hour training sessions

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